Privacy Policy

Last updated: 13 March 2026

SM Pocket Coach (“we”, “us”, “our”) is committed to protecting your privacy. This policy explains what data we collect, why we collect it, and how we use it. We are based in the United Kingdom and operate in accordance with UK GDPR.

Who we are

SM Pocket Coach is operated by Esther, an individual based in the United Kingdom. You can contact us at: hello@smpocketcoach.com

What data we collect

When you subscribe to SM Pocket Coach, we collect:

• Your name and email address (via our payment processor)
• Payment information — handled securely by our payment processor (GoHighLevel / Stripe). We never see or store your full card details.
• Usage data — how you interact with the coaching tool, to improve the service

If you contact us directly, we may collect your name, email address, and the content of your message.

Cookies

We use strictly necessary cookies to keep the site functioning. If you accept optional cookies, we may also use analytics cookies to understand how visitors use the site. You can change your cookie preferences at any time using the cookie settings link in the footer.

How we use your data

• To provide and manage your subscription
• To send you account-related emails (receipts, subscription updates)
• To improve the coaching tool and website
• To respond to any queries you send us

We do not sell your data. We do not use your data for advertising. We do not share your data with third parties except as necessary to deliver the service (payment processing, hosting).

Data retention

We retain your data for as long as you are a subscriber, and for up to 2 years afterwards for legal and accounting purposes. You can request deletion at any time.

Your rights under UK GDPR

You have the right to:

• Access the personal data we hold about you
• Correct inaccurate data
• Request deletion of your data
• Object to processing of your data
• Data portability
• Withdraw consent at any time

To exercise any of these rights, email us at hello@smpocketcoach.com. We will respond within 30 days.

Third-party services

We use the following third-party services to operate SM Pocket Coach:

• GoHighLevel — subscription and payment management
• Hostinger — website hosting
• Cal Studio / Anthropic — AI coaching platform

Each of these services has its own privacy policy. We select providers who meet UK GDPR standards.

Changes to this policy

We may update this policy from time to time. The “last updated” date at the top of this page will reflect any changes. Continued use of SM Pocket Coach after changes constitutes acceptance of the updated policy.

Contact

If you have any questions about this privacy policy or how we handle your data, contact us at hello@smpocketcoach.com.

If you are not satisfied with our response, you have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk.